Cubby Town Event Overview

Client

Nature Play WA event delivered in partnership with the Department of Biodiversity, Conservation and Attractions (Parks and Wildlife Services) supported by the City of Wanneroo and Spring into Parks

Event Title

Cubby Town

Event Date

14 September 2019 

Background

Cubby Town is a community event delivered with support from a number of organisations, with special thanks to: 

About the Event

Cubby Town provided families in WA with the opportunity to visit Yanchep National Park to explore and take part in nature play activities including nature craft, treasure hunts, imaginative play, cubby building and much more. 

During the event, families were encouraged to explore Yanchep National Park and take part in unstructured outdoor play. Through the involvement of local businesses and the City of Wanneroo, the event assisted in strengthening and promoting children's early learning and development, and connecting families with community programs and experiences in their local area.

Thanks to the Department of Biodiversity, Conservation and Attractions, entry into Yanchep National Park was free for attendees, opening the event to a diverse range of families across Yanchep, Two Rocks and throughout the greater metropolitan and regional areas. 

Reach

Cubby Town event information and booking links were published on the Nature Play WA website.

  • website event page (in our Events Calendar) 363 views
  • website information page - 1,517 views
  • Facebook event page reached more than 99,600 people
    • More than 5,300 people responded to the event (as interested, or attending), with over 13,400 page views
  • Nature Play WA app info page, which had more than 7,400 users
  • 2,798 people pre-registered to attend Cubby Town
  • Official visitor count through Yanchep National Park estimates the attendance of more than 4,412 people. 

Media

Cubby Town received attention across a variety of media platforms, including interviews and stories through ABC Radio Interviews and Community Newspapers (including North Coast Times, Wanneroo- Joondalup Times and Western Suburbs Weekly print and online publications).The combined audience reached through these media outlets was 387,908 (viewers, listeners and readers).

Attendee Feedback

Event attendees were asked to complete a post-event survey. Of those that completed the survey, the following feedback was received: 

  • Over 96 percent rated the event location as 'good', 'very good' or 'excellent'.
  • Over 95 percent plan on visiting Yanchep National Park, or another National Park, after their experience at Cubby Town.
  • Over 95 percent are interested in attending Cubby Town again in the future.

Comments from attendees

  • "Expect a bigger crowd next year. Lots of happy people will spread the word."
  • "it was a well-organised and well-attended event.”
  • “Activities were fun and appropriate for different age groups."
  • "Kids said "Best Day ever!"" 
  • "Absolutely loved how spread out it was. And the activities were a blessing to learn. Such an amazing opportunity for our generations. I felt very connected, beautiful atmosphere."

Contact

For more information on our event services, please contact Nicole at